158. Utpal Dholakia. Anxiety and Consumer Behavior.
Utpal Dholakia
April 8, 2021
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Today we’re speaking with Dr. Utpal Dholakia. He is a professor at Rice University who conducts research designed to expand our understanding of consumer behavior and inform approaches to marketing strategy.
This episode focuses on how anxiety relates to consumer behavior and what we are likely to see as the pandemic ends.
Topics include:
Why people are more likely to make impulsive purchases when they are anxious.
How anxiety creates a vicious cycle when it comes to consumers’ ability to save money.
Why consumers made compulsive purchases when the pandemic spiked.
Why shopping habits changed during the pandemic, but a lot of these habits may not be durable.
The important difference between mindful and habitual consumer behaviors.
The relationship between behavioral intensions and subsequent behavior and why brands and marketers need to be careful when surveying (and interpreting the results) consumers’ beliefs about their future behaviors.
Dr. Utpal Dholakia holds the George R. Brown Chair of Marketing at Rice University. He has taught marketing and pricing to MBA students for over two decades and conducts research to advance our understanding of marketing strategy & consumer behavior. He has published over 50 articles in the top marketing and management academic journals, written two books on how to price products and services. His research has been cited over 20,000 times. Utpal’s popular blog on Psychology Today is called The Science Behind Behavior.
Utpal has extensive consulting and expert witness experience in the financial services, technology, healthcare, and energy industries. His consulting specialty is conducting survey-based research for investment banking clients looking for specific insights into consumer and market trends, and to support intellectual property, marketing, and consumer-issue lawsuits. Utpal has also consulted on design and evaluation of pricing strategies, developing and measuring social media strategies, quantitative analyses for managing customer information and developing positive ROI marketing campaigns, CRM adoption, and branding issues.
How Anxiety Affects Our Buying Behaviors (article)
3 Ways Shopping Behavior Has Changed During the Pandemic (article)
How Consumer Behavior Will Change After the Pandemic (article)
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Dr. Utpal Dholakia