151. YPulse. Love in the Time of Covid19.
MaryLeigh Bliss
February 18, 2021
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In this podcast MaryLeigh Bliss, VP of content at YPulse, discusses what their research can tell us about how how Covid19 has affected young consumers’ views on love and relationships and what it means for brands.
Topics include:
How young consumers are coping with love in a world of masks and social distancing.
How dating apps pivoted to meet the challenge of social distancing (and which apps did better than others).
Why the way people are using dating apps has changed and how many of these changes are likely to be durable, post covid.
Why being locked down turned out to be beneficial to existing committed relationships.
How the “uncoupled” millennial generation feels about the life milestone of marriage.
How GenZ’s gender identity fluidity is different from previous generations and what that means for love and relationships.
Why stay-at-home date nights is a white space all brands can take advantage of.
What delayed relationship milestones mean for long-term brand products and services.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse