147. YPulse. 2020 & Brand Affinity.
MaryLeigh Bliss
January 21, 2021
Listen to full episode :
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently completed and released their annual study of brand affinity.
In this podcast MaryLeigh Bliss, VP of content at YPulse, discusses what their research can tell us.
Topics include:
How YPulse tracks brand affinity over time.
Which dimensions comprise brand affinity for YPulse and how companies can use the results to refine their brand messaging.
Why alcoholic beverages were highly consumed during COVID, but brand affinity for the segment dipped.
Why the pandemic created opportunities for brand exposure and consumption, but it wasn’t reflected in youth affinity.
Why brand “personality” is often a leading indicator for overall brand affinity.
How comfy clothes and a shift to on line purchasing helped retail thrive.
Why Spotify and Amazon Prime … saw a brand affinity dip.
How purchase intent across 2020 changed and a sneak peek of where a certain industry segment might need to move their focus.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse