137. YPulse. 2020 Holiday Shopping: Unwrapped.
MaryLeigh Bliss
October 15 2020
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Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to use e-commerce, brick and mortar revenue comprised $869.4B of the 2019 season’s total revenue.
What can we expect in 2020?
Thanks to the Covid19 pandemic, retail has gone almost entirely online … overnight.
What are consumers planning for the holidays and what does it mean for brands?
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just completed a new survey on young consumers’ 2020 holiday shopping plans.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse, to discuss what their research can tell us.
Topics include:
How young consumers are feeling about in person shopping and if there are any geographical differences in these feelings.
What types of gifts young consumers are thinking about buying and how these things compare to last year.
What supply chain issues mean for brands and how they should plan to insulate themselves from potential negative impacts.
Why brands might want to start lobbying Washington to pass another consumer stimulus payment.
How big box stores are catching up to Amazon – and which one is beating them at the online shopping game.
What messages brands should be leaning into when making their pitches to consumers.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse