133. YPulse. Not Waiting For Change.
MaryLeigh Bliss
September 17, 2020
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Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going to wait their turn to have an impact and they expect the brands that want their dollars to support their vision.
What matters to young consumers? What do they expect from brands? Do they want them involved? If so, how? Are there any no-go areas?
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about young consumers political attitudes and activism.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse, about what their research can tell us about which issues matter most to young consumers and what they expect from brands.
Topics include:
What is underpinning younger consumers’ activism?
How hashtags should – and shouldn’t – be used.
How brand behavior around causes influences young consumers’ purchasing decisions.
What cancel culture means and how young consumers feel about it.
The one ‘no-go’ area for brands, even in a world where young consumers want them involved.
Young consumers’ election year voting intentions and party affiliations.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse