117. Inside the Future of PR.
Richard Laermer
November 1, 2018
Listen to full episode :
Richard Laermer founded RLM PR in 1991. A former journalist, he is the author of five bestselling books including Trendspotting, Punk Marketing and Full Frontal PR. On today’s episode, Richard takes us into the next generation of PR and the intersection of traditional and unconventional public relations.
Topics include:
How and why Richard founded RLM PR
A look at Richard’s business books and the road to becoming a thought leader
The future of PR: tactics, strategies, and Richard’s breakthrough methodology
What’s next for Richard
And more
An oft-quoted authority on media relations, thought leadership and culture, Laermer is a PR know-it-all and former journalist whose work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, Crain’s, New York Observer, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, Editor & Publisher, and others.
He founded RLM PR after a brief stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicity people were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this.
Learn more about Richard Laermer: