115. Harnessing Data to Attract New Film Audiences.
Will Palmer
October 18, 2018
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As the Co-Founder and Chief Executive of Movio, Will Palmer is harnessing the latest data technology to revolutionize the film and theater industry. Today he tells us how he does it. We also talk about removing demographic bias, seed comps, and traversing new and different audiences. Will also reveals his insights into the dynamic nature of audience followings and box office success.
Topics include:
The use of data in promoting and marketing films
Re-contextualizing what it means to be a successful theatrical release
The new cinematic experience (and the increased emphasis on premium theaters)
Will Palmer is Co-Founder and Chief Executive of Movio. Movio is considered the global leader in marketing data, analysis, insights and campaign creation, and management for theatrical exhibitors and distributors. Movio has been successfully established within six markets since its inception. A devout film-lover, Will has a grand vision for Movio to revolutionize the way the film industry interacts with viewers, increase box office revenue, and improve the quality of content produced.
Prior to Movio, Will established, and subsequently sold, a number of successful startups, including; HRV, Connectnow, and Warmo. He is highly experienced in business management, particularly during high growth phases, having nurtured businesses from conception to profitability on a number of occasions.
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