240. Alyssa Gelbard. Recruiting, Employee Behavior & Business Branding.
Alyssa Gelbard
November 10, 2022
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In today’s podcast Alyssa Gelbard discusses how the recruiting process and your employees’ communication behaviors impact your brand.
Topics include:
How what you post on LinkedIn impacts your company’s brand.
The ways in which you can (and can’t) leverage your teams’ LinkedIn profiles and posts.
Why the experience of all job candidates (and not just the people you end up hiring) matters to your brand.Alyssa Gelbard is the Founder and CEO of Point Road Group, a unique branding firm that helps companies make better brand impressions through their people. Point Road Group, a woman-owned and woman-led company, also strengthens personal brands of executives to support a job or board search.
Leading a talented team that advises diverse companies, executives and board directors, Alyssa is passionate about strategically improving brand impressions to drive business and career success. She is an expert and frequent speaker on personal branding, LinkedIn, communications and marketing yourself for a board seat.
Alyssa’s unique perspective on branding stems from a background in strategic marketing and communications, where she held leadership roles in the biomedical research, technology and sports & entertainment industries. An experienced Board Director, Alyssa serves on the Advisory Boards of Peterra Kitchen and the Graduate Sports Management Program at Endicott College. She sits on the Board of Directors of the Financial Executives International (NY Chapter) and is Career Management Chair, and serves on the Executive Committee of the NY Chapter of the Private Directors Association and is Membership Chair.
Alyssa is an elected member of the Tufts University Alumni Council where she serves on the Strategic Planning Committee and is past Chair of the Career Services Committee. She also co-chairs the Tufts Women’s Network in New York. Alyssa has an MBA in Marketing from NYU Stern School of Business, a BA in Sociology from Tufts University and holds a Certificate in Private Company Governance from the Private Directors Association.
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Alyssa Gelbard
Point Road Group