144. YPulse. Young Consumers & The Anxiety Economy.
MaryLeigh Bliss
December 17, 2020
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In early December, YPulse, the leading authority on GenZ and Millennial opinions and behaviors, released a trend report on the state of young consumers’ mental health.
In this episode MaryLeigh Bliss, YPulse’s VP of content, discusses what their research shows and what it means for brands.
Topics include:
How the stress levels of Gen Z and young millennial consumers has changed over the course of 2020.
Why the pandemic’s impact on young consumers’ finances hasn’t been all bad.
Why Gen Z is taking a harder mental health hit than other age groups.
Why young consumers’ ideals about parenting might be contributing to an increased sense of burn-out.
How young consumers feel about brands dipping their toe into the mental health conversation.
The industries and sectors getting a boost from the rise in consumer anxiety.
The ways in which young consumers are using media to manage their moods and depressive symptoms.
Actions that brands can take in response to what we’ve learned about the state of young consumers’ mental health.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse