141. YPulse. Car Culture & COVID.
MaryLeigh Bliss
November 12, 2020
Listen to full episode :
One of the behavioral changes that happened as a result of COVID was the loss of the commute. People certainly complained about their commutes before COVID, but are they happy now that it’s gone? Does an absence from bumper-to-bumper traffic make our hearts grow fonder for the road (open or otherwise)?
The answers to these questions might just surprise you.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about transportation & car ownership.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. MaryLeigh overseas all of YPulse’s syndicated products, which includes newsletters, insight articles, over 60 annual reports and ongoing surveys is our guest today. She’s here to discuss what their research can tell us.
Topics include:
How young consumers feel about no longer needing to commute.
Before COVID ride sharing was up, how people are feeling about ride sharing now … and why.
Why young consumers still want to buy cars, even when they aren’t driving them.
The features that young consumers care about when they are thinking about buying cars.
What different demographics find desirable in a car.
What other brands should be leaning into, based upon what we’ve learned by expanding our understanding of consumer attitudes about their cars.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse