125. YPulse. Retail’s New Reality.
MaryLeigh Bliss
July 23, 2020
Listen to full episode :
Covid19, it has changed everything.
After tracking exactly how its impacted young consumers daily lives, it’s time to look ahead at what comes next. How consumers are feeling about the future. What’s changed. What hasn’t.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse, about what their research can tell us about retail’s new normal.
Topics include:
Which previously identified trends have been accelerating … and are likely to continue beyond COVID19.
How young consumers are feeling about COVID19 and when they believe things are likely to return to normal.
How attitudes about in-real-life shopping have changed.
What consumers expect from their digital shopping experience.
How to tap into young consumers’ emotional relationship with shopping – in a digital environment.
What retailers should be planning for the holidays and how they can expect consumers to feel and behave.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
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MaryLeigh Bliss
YPulse