124. Crew in a Box. Enabling Remote Production.
Ira Rosensweig
July 16, 2020
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Today we’re speaking with Ira Rosensweig one of the co-founders of Crew in a Box, a revolutionary television and commercial remote production solution that enables media companies execute high quality work … remotely.
Topics include:
The challenges of shooting with talent during COVID19 and what factors are driving the increase in production costs
The components that comprise the Crew-in-a-Box solution
The specialists necessary to operate Crew-in-a-Box (spoiler: far fewer than with a traditional shoot)
How a professional director, DP and VFX supervisor came together to build the product they wish they had
Quality remote production’s varied use cases
Ira Rosensweig is a director known for his unique comic sensibility and deft touch with celebrity talent. He has directed Super Bowl campaigns each of the last three years, including 2020’s Super Monday campaign for FOX, promoting an unofficial national holiday by encouraging viewers to take off from work the day after the Super Bowl.
A multiple Clio and Promax Award winner, Ira has directed work for brands such as Nike, Pepsi, AT&T, Geico, and Toyota, and stars such as Dwayne Johnson, Kevin Hart, Tiffany Haddish, Seth Rogen, Alec Baldwin, Chrissy Teigen, Jack Black, Peyton Manning, and Blake Shelton.
Ira is also one of few experts in the interactive video space, having helming Eko’s KidHQ & The Walmart Toy Lab, a choose-your-own-adventure, virtual toy store, where kids can play with the hottest new toys and then instantly buy them from Walmart’s website, each of the last two years.
Ira is a co-inventor of Crew in a Box, the world’s first professional-quality, plug-and-play, remote production solution, which he began developing at the start of the Coronavirus pandemic.
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Ira Rosensweig
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