123. Zach Edwards: The California Consumer Privacy Act.
Zach Edwards
July 2, 2020
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Today we’re welcoming back digital strategist and Victory Medium Founder Zach Edwards.
In this episode we discuss what the California Consumer Privacy Act (CCPA) means for consumers, brands, apps and digital publishers.
Some of the topics included in our conversation are:
The consumer protections that CCPA puts into place;
How a service provider (3rd party) can simultaneously become a 1st party, no longer be protected by the Service Provider Exemption and need to comply with CCPA;
Why companies need to be careful as they look for new ways to monetize their data lakes;
How the concept of the Internet of Things, smart TVs and “household” devices are covered by the CCPA;
How environmental collection of data over Bluetooth technology (in CA) is likely to change;
Why CCPA will not result (we hope) in GDPR-style banners about cookies; and,
How Zach fixed how Google Alerts work so that they will now arrive in your inbox when you want them too.
Zach Edwards has been a digital strategist for the last 13+ years. He got his start on the digital team for President Obama’s 2007 campaign, worked on behalf of NYC Mayor Bloomberg, directed digital strategy for Houston Mayor Bill White’s 2010 Gubernatorial campaign, and worked on dozens of other state, federal, and international political campaigns and research efforts. He is the founder and co-founder of half a dozen companies in the big/open data industries and a couple others.
He is widely known as the founder of boutique analytics, strategy, and optimization firm Victory Medium. Zach has worked on over 30 product launches, sent tens of millions of emails, and directly optimized several million in ad spend.
Zach previously led the digital strategy for several New York Times bestselling book campaigns, 2 documentary film launches, and led a CEO-turnaround for the 47-year-old Bodhi Tree bookstore. His clients have included The Food Revolution Network, Healthcare.com, Pavlok, The Coolest Cooler, Well.org, The Texas Beer Company, Foundr Magazine, Bodhi Tree, The Foundation for Innovation in Medicine, ContactUs.com, Peaceful Media, The Morrison Center, and dozens of other one-off campaigns & short term analytics projects. Zach also served on the board of the Voice for Asian Elephants Society for 3+ years and strongly supports the efforts to save temple elephants in Kerala, India.
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