Join host Gabriella Mirabelli and guest Patrick Esposito, CEO of Initiative Labs and President of Acme General Corp, as they discuss Esposito's book "The Structure of Success." Their conversation offers valuable insights and practical strategies for navigating challenges and avoiding the common pitfalls often faced by small to mid-sized businesses.

Discover the key insights from Prof. Koen Pauwels as he discusses optimizing your marketing mix with a focus on effectiveness over efficiency, the role of content and creativity, and the delicate balance of frequency and timing in marketing campaigns. Learn how to align your marketing efforts with business objectives and craft creative messages that drive advertising effectiveness, in a conversation with Gabriella Mirabelli.

In a thought-provoking conversation, Gabriella Mirabelli interviews Dr. Kyle Murray, delving into the intricate dynamics of sustainable behavior and how values and energy play a pivotal role in promoting eco-conscious actions, offering valuable insights for brands and policymakers.

Discover the latest media consumption trends and Gen Z preferences in an insightful interview with MaryLeigh Bliss from YPulse, hosted by Gabriella Mirabelli. Gain valuable insights into the evolving media landscape and youth engagement strategies.

Discover how to make an impact on your busy readers.

Dive into an interview with Harvard University's Public Policy Professor, Todd Rogers, conducted by Gabriella Mirabelli, for expert advice on tailored, succinct, and emotionally engaging communication strategies.

Explore an insightful interview with renowned tech visionary Courtney Harding, conducted by host Gabriella Mirabelli, as they delve into the future of spatial computing, the metaverse, and more!

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.

Gabriella Mirabelli and Anastasia Pelot delve into the world of Gen Z and brand authenticity. YPulse's latest research findings sheds light on which brands Gen Z deems ‘most authentic’ and what makes a brand truly authentic in these young consumers’ eyes.

Join host Gabriella Mirabelli in an insightful discussion with authors Doug Lennick and Chuck Wachendorfer as they delve into the transformative lessons from their book 'Don't Wait for Someone Else to Fix It,' offering valuable insights for leaders looking to navigate challenges and achieve their goals. Get ready to gain actionable knowledge and practical advice from this engaging interview.

A discussion of the transformative lessons from Laura Gassner Otting's book 'Wonderhell' through an insightful interview between Gabriella Mirabelli and Laura, as they discuss navigating the challenges of success.

Uncover the influence of anthropomorphism on consumer behavior, with host Gabriella Mirabelli and guest Dr. Rhonda Hadi, as they explore the critical role of individualist and collectivistic cultures in shaping consumer preferences.

Join host Gabriella Mirabelli in a thought-provoking conversation with branding expert Allen Adamson as they discuss innovation, differentiation, and insights from his book “Seeing The How.”

Hosted by Gabriella Mirabelli, this insightful discussion with Dr. Randall Pinkett about his book 'Data-Driven DEI' delves into data-driven approaches to diversity, equity, and inclusion, providing valuable insights for enhancing organizational culture and achieving impactful outcomes.

Host Gabriella Mirabelli sits down with Antonin Facatier, Editorial Director for Western Europe at YPulse, to dive deep into the attitudes and behaviors shaping the youth demographic in Western Europe. From climate change concerns to the push for diversity in advertising, this conversation is a must-listen for anyone looking to stay ahead in today's dynamic market.

Host Gabriella Mirabelli delves into the world of business value creation with guest Christopher Volk, author of "The Value Equation," discussing key efficiencies for entrepreneurial success.

Join host Gabriella Mirabelli as she interviews crowdsourcing expert Annetta Grant, delving into the benefits and risks of crowdsourcing and its impact on consumer experience and innovation.

A Conversation between Gabriella Mirabelli and Meralis Hood, CEO of EforAll, exploring how reshaping the execution of business investment can help small businesses thrive and create a positive impact on communities.

Gabriella Mirabelli interviews Ypulse's Dan Coates about young consumers, why in-person events are back with a vengeance, and the mindset shift that’s behind where they are spending their money.

Join host Gabriella Mirabelli and communication expert Michael Maslansky as they provide a comprehensive guide on enhancing communication skills, understanding biases, and leveraging language to create meaningful connections.

In this episode host Gabriella Mirabelli and marketing expert Marc Mazodier dive into the world of sponsorship, exploring its effectiveness, advantages, and clever strategies to engage consumer attention.