77. How VR will Shape the Future.
Courtney Harding
February 1, 2018
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Today we’re speaking to Friends With Holograms founder Cortney Harding about the past, present, and future of virtual reality. During the conversation, we take a look at the shifts happening in technological consumption today and debate whether or not VR technology can create a more “human” approach to the way we retain information. Cortney also shares the work she does at Friends With Holograms, and reveals why companies should consider her agency’s exciting shift in education and creative strategy.
Topics include:
The shift from active consumption to passive consumption
Multiple screen use and consumption habits today
Why 3D televisions and glasses didn’t quite catch on
The most significant advancements happening in VR
Cortney Harding is a professor, author, and the founder of Friends With Holograms, an agency that helps brands, advertisers, and entertainment companies understand VR and other emerging technologies. Cortney teaches a series of seminars that explain best practices for using VR, creating content, and staying up-to-date on the latest technical developments in the space. She also offers consulting for brands and agencies who want to make the leap into VR, using her deep network of connections to put them together with the best partners to make their visions a reality.
Prior to launching Friends With Holograms, Cortney worked on partnerships for Moth+Flame VR, which has produced content for brands like AT&T, Ram Trucks, and Discovery Communications. She spent several years consulting for music-tech companies and before that, served as the music editor at Billboard Magazine. Cortney has released two books and is a professor at the Clive Davis School of Music at NYU. She has been a frequent speaker at conferences like SXSW, Further Future, VRDC, VRLA, and Creative Tech Week. She is also the co-founder of Dreamfuel, a crowdfunding startup that helps athletes and teams raise money for their training and equipment needs while engaging with a wider community of fans and supporters.
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