39. The Science Behind Storytelling.
Jayde Lovell
May 4, 2017
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Jayde Lovell is an award-winning neuroscientist and science marketer who helps scientists transform their work into compelling human stories. In today’s episode, Jayde breaks down the science behind the art of storytelling, and explores how everyone from researchers to media players can use it to create dynamic digital campaigns. She also talks about the evolution of social media, and reveals the true driving force behind innovation.
Topics include:
Why scientists need to become better marketers
Digital content that actually works
Why trusting in science is more important than ever before
Innovating the lazy way
The relationship between storytelling and politics
Jayde Lovell has spent a decade helping scientific organizations advocate for their work. In 2014, Jayde left her role as Vice President of the world’s largest PR agency, Weber Shandwick, after she saw first-hand how easily science could be misused for profit. She set about doing something about it – founding ReAgency in New York City, with a vision to work exclusively with science and information-based clients. Her clients include organizations such as NASA, The Bill & Melinda Gates Foundation, National Academy of Engineering, Louisiana State University, Coca Cola, Verizon, McDonalds and Nike.
She was awarded ‘Best Digital Campaign’ for her work with Unilever, was crowned ‘The Next MacGyver’ by the National Academy of Engineering, and named in Anthill’s ’30 Under 30′. She appeared with President Obama at SxSW in Austin, Texas, presented on science marketing at NYU & Yale, has given speeches to Google and YouTube, and hosted live TV at Harvard University. Jayde also puts her science communication ideas into practice as host of ‘ScIQ,’ the science show on The Young Turks Network.
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