31. Story: The Ultimate Survival Tool.
Park Howell
March 9, 2017
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Park Howell is a business story strategist, keynote speaker, widely popular podcaster and the founder of the award-winning brand and creative consultancy Park&Co. According to Park, everyone from entertainment giants to small businesses will have to capture and harness a powerful brand story if they want to make it in the digital economy. In today’s episode, he breaks down the DNA of a compelling story, talks about his prominent podcast the Business of Story, and debates whether or not network loyalty is a thing of the past.
Topics include:
What you make vs. what you make happen
His Story Cycle method (and why it works for every industry)
What marketers can learn from Hollywood
Why any brand can tell a compelling story (and how to do it)
Lessons on story structure from Donald Trump
Park Howell is a 30-year advertising veteran who helps leaders craft and tell compelling stories to achieve epic growth for their enterprise and their people. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
Park also created the communications curriculum for the Executive Masters of Sustainability Leadership program in the Rob and Melani Walton Sustainability Solutions Initiatives at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. Park is also the host of the weekly Business of Story podcast, which features authors, screenwriters, makers, content marketers and brand raconteurs who share their storytelling tips and techniques to help business leaders and communicators engage their audiences and move them to action.
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