29. The Internet of Things.
Marcelino Alvarez
February 23, 2017
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Marcelino Alvarez has produced award-winning digital campaigns for some of the biggest companies in the world, including Nike, Coca Cola and Virgin Atlantic. Now as the Founder and CEO of Uncorked Studios, he uses his talent for product design and development to drive social change and explore new relationships between the digital and physical worlds. In today’s episode, Marcelino takes us behind the scenes at Uncorked, and shares how the Nike Chalkbot inspired him to set the company in motion. He also talks about his incredible work with Incubate Cuba, and reveals how companies can use the Internet of Things to build honest and longstanding relationships with consumers.
Topics include:
Making everything come together to create a cohesive experience
Challenges in discoverability (and why we need to rethink influencer outreach programs)
Why context matters (especially for VR and AR)
The fine line between privacy and convenience
Marcelino J. Alvarez is Founder and CEO of Uncorked Studios, where his responsibilities include shaping the company’s vision and strategy, business development, and community outreach.
Prior to Uncorked, Marcelino served as Executive Interactive Producer at Wieden+Kennedy Portland, where he worked on Old Spice, Electronic Arts, Laika, and Nike. His work on the Nike Chalkbot illuminated new possibilities for how people interact with technology. The project was a rare opportunity to bridge the divide between digital, physical, brands and people. The quest for similar opportunities led to the founding of Uncorked Studios. Prior to Wieden+Kennedy, Marcelino was one of the first Integrated Interactive Producers at Crispin Porter + Bogusky in Miami. Marcelino attended Duke University, where he earned his Bachelor of Arts in International Relations and a received a certificate in Film & Video Production.
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