26. The Power of Data, Content & Specificity.
Steve Kazanjian
February 2, 2017
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Today we’re talking to esteemed entertainment marketer and PromaxBDA President and CEO Steve Kazanjian about consumer behavior, content, and all things social media. During the course of our conversation, Steve reveals why data is the foundation of every creative enterprise, uncovers the secret to striking it big in the world of social, and explores why brands will need to harness the power of specificity if they want to survive in the new media landscape.
Topics include:
Why you need to look into your consumers’ preexisting behaviors
Creating an ease of access to content
The real difference between content and marketing
Defining value based on your relationship with consumers
What it means to be a branded house (and why it’s important)
Steve Kazanjian is President and CEO of PromaxBDA, the global industry association representing more than 10,000 companies and individuals engaged in the marketing of television and video content on all platforms. He is responsible for overseeing all operations and growth for the organization, which draws members from more than 65 countries and is the leading global resource for education, community, creative inspiration and career development for its members.
Before joining PromaxBDA, Steve spent many years as a brand and marketing executive with an entrepreneurial spirit, building boutique design studios, shaping entertainment brands and launching top-tier network packages globally. He served as vice president of global creative for MWV, a Fortune 500 leader in consumer packaging with revenue in excess of $5 billion. Before joining MWV, Steve was co-managing director and SVP creative & strategy at DZN, a theatrical and television entertainment marketing agency.
His cross-category work has earned him numerous industry awards and recognition, including two Emmy® Awards for Title Design, Innovator of the Year Award, multiple PromaxBDA awards and ADA, Telly and CTAM awards. In addition, he sat on the Title Design Committee for the Emmy® Awards for two years and has been an adjunct professor for Otis College of Art and Design in Los Angeles. In the past, he served as Chairman of the Broadcast Design Association and Vice Chairman of Promax.
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