23. What Success Could Look Like for Publishers in the Digital Age.
Matthew Garrahan
January 12, 2017
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In today’s episode, Financial Times Global Media Editor Matthew Garrahan reveals what it takes for publishers, journalists and traditional media brands to thrive in the digital landscape. Matthew also weighs in on Facebook’s fake news epidemic, questions whether or not algorithms belong in journalism, and talks about creating compelling, sharable and meaningful content that will transcend industries.
Topics include:
Why you need more than a brand and cool programming to succeed
Shifting from print to digital in a meaningful way
Why the real money still lies in TV
How to define television
Why publishers need to create nonintrusive ad experiences for their readers
As Global Media Editor for the Financial Times, Matthew Garrahan oversees coverage of media, marketing and entertainment. He was previously the FT’s Los Angeles correspondent, covering Hollywood, digital media and West Coast business and politics.
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