13. Launching a Social Brand.
Jake Katz
October 27, 2016
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Today we’re talking to Jake Katz (VP of Audience Insights and Strategy for REVOLT TV) about what it takes to launch a television channel in the social media age. During the course of our conversation, Jake shares the secrets to carving out a compelling brand personality and shows us how to build authentic connections with younger audiences. He also reveals why taking risks and having an irreverent point of view are strategies that every 21st Century media entity should embrace.
Topics Include:
How American households have changed (and what that means for advertisers)
Measuring success through social influence instead of numbers
Driving social by having a presence on TV
How to connect with the Gen Z audience
Having a career in Millennial and Gen Z insights-based media strategy – from MTV to NBCUniversal, Ypulse, and helping launch Sean “Diddy” Combs’ REVOLT TV – Jake Katz’ experience sits at the intersection of next-gen media creators and next-gen marketing principles. Jake has shared his expertise with companies including Hilton, Nintendo, McDonald’s, and Kraft Foods, among others.
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