120. Uncovering the Media Industry’s Biggest Insights
David Kaplan
November 29, 2018
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Today we’re speaking to David Kaplan, the Director of Industry Insights at Yext. He has an impressive career in media reporting, and today he reveals some of the biggest insights he’s learned along the way. We also break down emerging trends in the media landscape, talk about awareness and privacy online, take a deep dive into marketing and advertising, and take a look at the digital divide and today’s top technology.
Topics include:
How automation has changed the nature of advertising
Target marketing and advertising
Push notifications and cookies (and if they’re an invasion of privacy)
The effortlessness of “online shopping”
How the influence of Voice affects our lives (and the Internet of Things)
Best practices for brand social media accounts
The emergence of AI tools and brand ethics
How to make websites user-friendly for the visually impaired
David Kaplan has been a New York City-based journalist for over 20 years. He is also co-host of Yext’s weekly podcast CMO On The Go. He previously served as Managing Editor for GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.
David has also written for Advertising Age, Broadcasting at Cable, Cranes to New York Business, the New York Post, New York News Day and the Boston Globe, as well as covered financial issues for the Bon Buyer and Worth Magazine.
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