164. YPulse. Young Consumers & Sports.
MaryLeigh Bliss
May 20, 2021
Listen to full episode :
Covid changed the IRL sports experience. What was the impact on young sports fans and how are things looking for the sports industry segment? YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a trend report on how young consumers are thinking and feeling about sports.
In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into what their research can tell us about how young consumers are feeling now and what that means for the future.
Topics include:
How young consumers were feeling about sports pre-pandemic.
Why a bit of sports absence might have made the sports fan’s heart grow fonder.
The drivers of sport fandom growth and the number one reason young consumers are sports fans.
The “sales funnel” for sports fan engagement.
How participation in youth sports links to sport fandom.
How young sports fans feel about the prospect of in real life sporting events compared to other IRL activities.
How young consumers are feeling about broadcast sporting events and what the industry can do about it.
The gaps between Gen Z and Millennial engagement with certain sporting leagues.
The somewhat counter-intuitive relationship between electronic gaming and young consumers who are disinterested in sports.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse