Gabriella Mirabelli is an expert on analyzing and forecasting Millennial and Generation Z/Digital Native media behaviors. She specializes in interpreting these behavioral patterns for executives at major media enterprises, along with providing practical steps they can take to adapt and thrive in the new environment.

She has a keen grasp of the challenges that lie ahead of the film and television industries surrounding such issues as piracy and the use of ad blockers among younger Millennials, the loss of viewership because of increased competition across all platforms, and why digital advertising isn’t producing the same results as traditional advertising.

She also has a unique data driven approach which she uses to provide tactical advice and guidance for executives based on analytics (provided by research and surveys). Her nuanced perspective makes her a leading authority on translating millennial behavioral trends for executives at major media enterprises.

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Current Keynote Speaking Topics

On one hand, Gabriella makes her living as the CEO of of Anatomy Media, a branding and production agency that works with blue chip media and entertainment brands. On the other hand, she is the mother of two Millennial boys who feel that paying for any media content is absurd. As a result, she has developed a provocative and insightful point of view.

  1. Inside The World of Social Video: How to Compete in a Rapidly Changing Ecosystem
  2. The Not-So-Hidden Threat to The Media Landscape
  3. A Survivor’s Manual For Media Disruption
  4. The Next Wave of Media Disruption and What to Do About It

 “Gabriella Mirabelli was a lively and knowledgeable speaker in our session about smart innovations in advertising and predicting human behaviour. She used humour backed up with solid market data to stir the audience to reconsider some of the industry’s staid facts. I look forward to seeing her speak at our future events.” – Event Producer, Future TV Advertising Forum in London, December 2017


Watch Gabriella Speak

Videonomics Dana Point Summit ’17

Gabriella shares insights on going beyond great content to deliver effective packaging that gets people to view your content. From sequencing to authenticity to properly titling your video to playing to human nature, Gabriella dives into actionable tricks that can quickly make a big impact on the effectiveness of your content.

ScIQ

On ScIQ, Gabriella and host Jayde Lovell discuss millennials, the internet, and how the new age of media applies to brand marketing and the workplace.

Streaming Media West 2017

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Gabriella explains how content owners can leverage data science in online video without being data scientists in this interview with Tim Siglin at Streaming Media West 2017. Click here to watch the interview.

Streaming Media East 2017

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Gabriella speaks on the topic of reverse-engineering Netflix data—and the best practices you can put into practice without having to be a data scientist. Click here to watch the presentation.

Streaming Media East 2017

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Gabriella Mirabelli provides tips and best practices for brands to engage millennials and other demographics on social platforms such as Facebook and YouTube. Click here to watch the panel.

Streaming Media West 2016

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In this clip from their panel discussion at Streaming Media West 2016, Plex CEO Keith Valory, Anatomy Media Executive Director Gabriella Mirabelli, and MLB Advanced Media SVP discuss the challenges content creators face in an online/OTT media market with a diverse array of outlets for their work that nonetheless remains not nearly as producer-friendly as it could be. Click here to watch the panel.

 

Want Gabriella at Your Event? Get in Touch!