Today we’re speaking to Friends With Holograms founder Cortney Harding about the past, present, and future of virtual reality. During the conversation, we take a look at the shifts happening in technological consumption today and debate whether or not VR technology can create a more “human” approach to the way we retain information. Cortney also shares the work she does at Friends With Holograms, and reveals why companies should consider her agency’s exciting shift in education and creative strategy.
- The shift from active consumption to passive consumption
- How VR breaks media distraction through full immersion
- Multiple screen use and consumption habits today
- The real reasons 3D televisions and glasses didn’t quite catch on
- How to self-direct your own virtual reality experience
- Can VR bridge social gaps and cultivate empathy?
- The most significant advancements happening in VR
- Common misconceptions between augmented reality and virtual reality
- Self-care and high-productivity hacks
Cortney Harding is a professor, author, and the founder of Friends With Holograms, an agency that helps brands, advertisers, and entertainment companies understand VR and other emerging technologies. Cortney teaches a series of seminars that explain best practices for using VR, creating content, and staying up-to-date on the latest technical developments in the space. She also offers consulting for brands and agencies who want to make the leap into VR, using her deep network of connections to put them together with the best partners to make their visions a reality.
Prior to launching Friends With Holograms, Cortney worked on partnerships for Moth+Flame VR, which has produced content for brands like AT&T, Ram Trucks, and Discovery Communications. She spent several years consulting for music-tech companies and before that, served as the music editor at Billboard Magazine. Cortney has released two books and is a professor at the Clive Davis School of Music at NYU. She has been a frequent speaker at conferences like SXSW, Further Future, VRDC, VRLA, and Creative Tech Week. She is also the co-founder of Dreamfuel, a crowdfunding startup that helps athletes and teams raise money for their training and equipment needs while engaging with a wider community of fans and supporters.