In today’s episode, award-winning marketer Meredith Conte reveals how media players and content creators can find new ways to reinvent broadcast marketing. We also explore how to reconcile different business models within entertainment, talk about what it really takes to engage multi-platform audiences, discuss Meredith’s role as Vice President of Marketing at TEGNA Media, and much more.
- How to attract multi-platform audiences to local outlets
- Engaging audiences before, during, and after content
- Recognizing how and where the consumer spends their time
- Leveraging local news providers
- How to tackle visual clichés
- The quest for original content and the power of authenticity
As Vice President of Marketing for TEGNA Media, Meredith Conte is responsible for growing multi-platform audiences across 46 local broadcast stations in 38 markets nationwide through strategic marketing and creative efforts. These efforts include overseeing the TEGNA Design Tank – the company’s in-house design agency. Meredith spearheads marketing and creative campaigns for division-wide rollouts of new products such as original programming launches, digital products and more.
Prior to joining TEGNA, Meredith was Director of Marketing for TLC, part of Discovery Communications Inc. She developed TLC’s promotional strategy behind shows like Say Yes to the Dress, All-American Muslim, Breaking Amish, and dozens more. She produced multiple award-winning campaigns including the network’s Royal Wedding stunt in New York City, the launch of Sarah Palin’s Alaska, and TLC’s wedding campaigns, which made the network the number one cable network for women 18-49 on Friday nights.