In today’s episode, Joe Fullman (Vice President of Marketing at The Onion) explores the real role satire plays in social media and news reporting. During the conversation, Joe also shares his insights into audience engagement and media production, and shows us how to navigate a unique political climate while staying true to the integrity of our content.
- How Americans consume media content (and how satire comes into play)
- How different social media platforms impact audience engagement
- The importance of presentation of content in a social media newsfeed
- Top social media metrics that are most important and insightful
Joe Fullman heads marketing and audience development for Onion Inc., America’s Finest News Source. Joe came to Onion Inc. after a decade of working on CPG, Healthcare, Auto, and B2B clients at advertising agencies like Arnold, Starcom MediaVest Group, and GreaterThanOne. Joe was also one of the co-founders of Reunify, a Los Angeles based predictive analytics consultancy.
Over the course of almost a decade, Joe has built a base of knowledge across marketing, technology, and the media. He has produced content for TV (and he’s worked on a movie or two). Joe has also planned media campaigns across search, display, traditional media, email, direct mail, and shopper. He built channel strategies and content strategies that have won business for his agencies. Joe also co-founded and sold a start-up in the big data space. As Joe describes it, he finally has the job that he always dreamed about having in high school.