Michael Brooks and Philip McKenzie (co-hosts of 2 Dope Boys & A Podcast) explore branding – and the world at large – within a cultural context. In today’s episode, they talk about how to naturally tap into subcultures that can enhance a brand. They also discuss the soft power of content, explore new ways of cultivating talent, and reveal how emerging brands can harness the power of public backlash to foster a perception of authenticity.

Topics Include…

  • The partnership vs. predator model
  • Why we’re living in a post demographics world
  • Lessons on authenticity from the sneaker culture
  • Why we have to be more comfortable with being uncomfortable

Michael Brooks is a contributing host for the four-time award winning independent political talk show, The Majority Report. He appears regularly as a political and cultural analyst on outlets including Huffpost Live, SirusXM, AlJazeera English, CCTV and France 24. His writing has appeared in Al Monitor, Al Jazeera, the Washington Post, among others, and he has blogged for leading trend watch site PSFK. He is also known for his impressions of cultural figures from Donald Trump to Nelson Mandela.

Philip L. McKenzie is the Global Curator for Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss the current and future state of influencer culture. Prior to that he was the Managing Partner of FREE DMC, an influencer marketing agency that specialized in integrated marketing strategy, digital content creation, and experiential events. In his roles with FREE DMC, Philip created strategic experiential campaigns for Jaguar, Sprite, Remy Martin and Belvedere Vodka. He is also a writer, rabid music fan and accomplished DJ.

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Learn more about Philip McKenzie:

 

itunes-icon Michael Brooks and Philip McKenzie: Why Brands Need To Build Cultural Relationships

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