49. Measuring Over-The-Top Media at the Household Level.
Michael Scott
July 13, 2017
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In today’s episode, Michael Scott (the former Chief Revenue Officer of Tru Optik) discusses how measuring audience trends at the census level will help advertisers and media companies create more relevant, engaging, and enjoyable content. He also unveils some surprising consumption and piracy stats, and shares his thoughts on digital walled gardens.
Topics include:
What measuring consumption habits at a granular level really looks like
The frequency cap (and why it’s important)
Gearing programming toward your audience’s personal tastes
Data security
Michael Scott is currently the Head of Sales, East for Samsung Electronics America. He has significant senior-level relationships at global marketers in the Americas, Europe and APAC, including PepsiCo, Kimberly-Clark, Wrigley, Gillette, Unilever, P&G, Johnson&Johnson, Verizon, Nestle, McDonald’s, Clorox, Apple, Callaway Golf, SC Johnson, Avon, GSK, ExxonMobil, BP and partner ad agencies. His specialty is driving change in both large corporate environments and emerging and start-up cultures.
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