Wared Seger helped develop the world’s first platform for measuring the demand for television content. In today’s episode, Wared makes the case that while new technology can cause problems for mature industries, it can also be used to solve these same problems, when accompanied by the right mindset. We also discuss how different cultures and genders express their demand for content, along with the real meaning of popularity.
- Content problems vs. discovery problems (and how to fix them)
- The relationship between user experience and piracy
- The future of niche programming
Wared Seger is the co-founder and CEO of Parrot Analytics, a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. A technology entrepreneur at heart, Wared has led Parrot Analytics’ vision and strategy since day one. He is responsible for all strategic facets of the company and has led the impressive growth of the company from inception to global expansion. Wared believes that society’s biggest advancements have come from an intersection of science, technology and entrepreneurship. He has an academic background in neuroscience, and had published the world’s first quantitative Master’s thesis on founder succession in technology companies.
Parrot Analytics captures a vast spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This, combined with an artificial intelligence platform, allows the company to provide unprecedented insights into geographic-specific audience demand for content. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.
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