In today’s episode, Jamie Stenziano (the Vice President of Media & Entertainment at Clarion Researchuncovers everything that media companies – and consumers – need to know about advertising space. During our conversation, Jamie explores the evolving dynamics between television networks and their digital counterparts, reveals why authenticity and brand loyalty play important roles in advertising time, talks about the challenges facing media companies today, and much more. 

Topics include:

  • Why overlaying brand on top of content will lead to consumer loyalty
  • Why everything comes down to capturing attention
  • The importance of differentiation
  • Appealing to buyers in ways that transcend personal consumption habits
  • How sports consumption has changed in the new media landscape

As Vice President, Media & Entertainment Research, Jamie Stenziano oversees custom primary research and insights for Clarion’s Media & Entertainment Division. Clarion’s Media & Entertainment Division provides custom consumer & B2B insights to brands, ad agencies, publishers, media companies, and ad tech firms across media platforms and revenue structures.

In his current role, Jamie leads qualitative, quantitative, and integrated studies – personally moderating qual sessions and overseeing quant activations to provide clients with seamless and actionable insights. He is a Burke Institute-trained moderator, having personally conducted nearly 1,000 in-person, phone, and virtual sessions. Jamie is a member of the Qualitative Research Consultants Association, and has served on its Brand Communications Committee. In 2011, he worked on Clarion’s Ogilvy Award winning qual research for FCB’s US Census campaign. Quantitatively, he has managed several of Clarion’s most complex studies, including the multi-year Barclays Center Attendee Transportation Management project.

Jamie is a frequent contributor to media, entertainment, and research events and publications, as well as on social media including Twitter and LinkedIn. He began his career at Clarion as a summer intern in 2006. Jamie graduated with honors from Rutgers University with a BA in Communications, where he was a member of the Communications Honors Society.

Learn more about Jamie Stenziano:

 

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