Jason Thibeault a critically acclaimed author, sought-after keynote speaker, and strategist for heavy hitters Limelight Networks and Streaming Video Alliance. At the heart of all his success lays a common thread …collaboration. On today’s episode, Jason explores with us why everyone from niche brands to major corporations are still struggling to create a single, cohesive experience for consumers. He also discusses how companies of the future will use digital technology to enhance the most essential core of their brands.
- What it means to be an innovative follower (and how to become one)
- Creating an omni-channel marketing strategy
- How niche players can innovate their content
- Where digital natives have a leg up on everyone else
- The relationship between content discovery and piracy
Jason Thibeault has spent the last 15 years of his career in the technology industry either building innovative new offerings or helping some of the world’s biggest companies figure out digital. His blog, [RE]Think Everything, attracts thousands of visitors a month where he pontificates on the impact of digital technologies on society, culture, business, and humanity. When he’s not writing, you can often find him on-stage speaking around the world on a variety of topics related to the impact of digital. In between speaking, writing, social networking, Jason spends time with his wife and four kids on the boat, at the ice rink, or in the gym.
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