Michael Zimbalist is the Chief Marketing Officer of Simulmedia – a marketing technology company that brings together the reach of linear television with the targeting and performance of digital media. Today we explore how marketers can still use audience-targeted TV to convert customers and grow their brands. Michael also reveals why the convergence of digital distribution and traditional media isn’t happening as fast as you might think.
- The most powerful market segmentation method
- Why brands need a defined purpose to resonate with digital natives
- Digital spending vs. television spending
- Why the switch to digital will make everything even more fragmented
- Why networks need to minimize excess frequency
Michael Zimbalist leads Simulmedia’s efforts to transform television advertising into a people-centric model. Prior to Simulmedia, he spent 10 years at the New York Times Company, where he was most recently Senior Vice President of Advertising Products and Research & Development. In that role, he oversaw advertising products, systems, operations and programmatic, in addition to managing the company’s R&D Group, a division which he founded upon joining the company in 2006. In his earlier career, Michael was a Disney Imagineer and President of the Online Publishers Association, serving in a variety of roles at the intersection of advertising, marketing, and technology. He holds a Bachelor of Arts degree from Brown University.
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