Mike Sheehan started shaking things up at the Boston Globe the moment he stepped in as CEO…and we haven’t seen anything yet. In addition to unveiling the big plans he has in store for the famous publication, Mike sheds light on what lies ahead for both traditional and digital publishers and how that impacts media producers in every industry.
- The future of digital revenue
- How to get subscribers in a world of free content
- Newspapers and community
- His thoughts on the film Spotlight and how it affected the Globe’s reputation
- Ad blockers, engagement, and chasing Millennials
Prior to The Boston Globe, Michael Sheehan was the Chairman, CEO, President, and Chief Creative Officer at advertising giant Hill Holliday. He currently serves on the Board of Directors for ChoiceStream, and is an Advisor for Ditto Labs, Visible Measures and RockTech.
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