As the VP of Marketing and Business Development at Brightcove, Mike Green develops winning marketing strategies for the media industry’s biggest video cloud service. In today’s episode, he breaks down what it really takes to create exceptional, user-focused client experiences. He also talks about adapting to changes in consumer behavior, takes us behind the scenes at Brightcove, shares his thoughts on ad blocking, and much more.

Topics include:

  • Creating a user-experience from the customer’s perspective
  • How consumer trends effect ad blocking (and why it matters)
  • The real impact of future technologies
  • How to leverage social media platforms
  • Challenges with duopoly in the industry today
  • The ad supported model and access to information

Mike Green is the Vice-president of Marketing and Business Development for Brightcove’s Media Business. Founded in 2004, Brightcove is the leading provider of cloud video services for delivering and monitoring video across connected devices. They believe in video’s unmatched power to educate, inspire, entertain, and communicate and help customers focus on using video to move their business in meaningful ways. Mike looks after how Brightcove communicates with their industry leading media customers, like Time Inc and Viacom. He is responsible for the overall marketing strategy and execution, including partnership initiatives, marketing communications, demand generation and field marketing in the Americas.

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In today’s episode, AMC Network’s Tom Ziangas explores how media players can harness trends and data to create better growth strategies. During the course of our conversation, we reveal how to use research to grab the viewer’s attention, uncover the biggest shifts in monitoring social activity, talk about the relevance of the big screen, and much more.

Topics include:

  • The real role of Nielsen ratings in research and alternative metrics
  • Making data actionable through human interaction
  • Driving people to programs using existing programs as proxy
  • The gravitation of media to the big screen
  • Best practices for researchers in the industry

Tom Ziangas’ efforts help AMC Networks strategize future growth; develop market and brand positioning; establish each network effectively in national and local marketplaces for ad sales and distribution; build powerful programming and scheduling strategies; and build Nielsen ratings. A research industry veteran, he joined AMC Networks in 2009 from Nielsen Media Research, where he held various posts during his 19-year tenure.

As SVP of Nielsen Expanded Media Services, he helped clients assess the value of their brands and sponsorships by tracking TV viewership, advertiser spending, consumer behavior and attitudes and consumer loyalty/product purchasing. As the SVP Sales & Marketing at NHI, he spearheaded a number of key initiatives. He mapped out the C3 initiative, incorporating their client feedback to implement a solution that would reflect the most accurate measurement for cable data.

Tom also worked with cable clients to include HD feeds for Nielsen reporting and provided clients with diagnostics and reports to better understand the HD and digital viewing environment. Prior to Nielsen Media Research, Tom worked at The Family Channel as a manager of sales development. He worked with agencies and their advertisers and was responsible for all ratings estimates for the network.

Learn more about Tom Ziangas:

In today’s episode, award-winning marketer Meredith Conte reveals how media players and content creators can find new ways to reinvent broadcast marketing. We also explore how to reconcile different business models within entertainment, talk about what it really takes to engage multi-platform audiences, discuss Meredith’s role as Vice President of Marketing at TEGNA Media, and much more.

Topics include:

  • How to attract multi-platform audiences to local outlets
  • Engaging audiences before, during, and after content
  • Recognizing how and where the consumer spends their time
  • Leveraging local news providers
  • How to tackle visual clichés
  • The quest for original content and the power of authenticity

As Vice President of Marketing for TEGNA Media, Meredith Conte is responsible for growing multi-platform audiences across 46 local broadcast stations in 38 markets nationwide through strategic marketing and creative efforts. These efforts include overseeing the TEGNA Design Tank – the company’s in-house design agency. Meredith spearheads marketing and creative campaigns for division-wide rollouts of new products such as original programming launches, digital products and more.

Prior to joining TEGNA, Meredith was Director of Marketing for TLC, part of Discovery Communications Inc. She developed TLC’s promotional strategy behind shows like Say Yes to the Dress, All-American Muslim, Breaking Amish, and dozens more. She produced multiple award-winning campaigns including the network’s Royal Wedding stunt in New York City, the launch of Sarah Palin’s Alaska, and TLC’s wedding campaigns, which made the network the number one cable network for women 18-49 on Friday nights.

Learn more about Meredith Conte:

James Norman moved from his early career as a teenage entrepreneur in the automotive industry to one of the biggest forces in media. Now as the CEO of Pilotly, James helps content creators gain deeper consumer insights by harnessing the power of real-time feedback. Today he shows us how it’s done. James also shares more of his personal story, and reveals the pivotal role Pilotly plays in connecting content creators with global audiences.

Topics include:

  • Generating interest as a content creator and tech company
  • How to get new technology to market
  • Merging tech culture with entertainment culture
  • Being a minority in the tech industry and the influence of diversity

James Norman is a serial entrepreneur who built his first company at the age of 16, an aftermarket automotive e-commerce site called MJH Sound.com. While he previously may have been known as a visionary in automotive product planning, over the past 8 years he has become a thought leader in the media and entertainment industry, particularly in over-the-top media and consumer video consumption behaviors. In 2008, James founded Ubi Video, one of the first aggregators of all things streaming video. After Ubi was acquired by an MVPD, he moved on to develop GroupFlix, an a-la-carte streaming service. His latest venture is Pilotly, a consumer insights platform that enables content creators to get feedback from audiences at scale.

Learn more about James Norman:

Keith Valory is the CEO of Plex – a client server media player system and software suite that organizes users’ favorite content and streams it to all their devices. In today’s episode, Keith takes us behind the scenes at Plex, and reveals everything we need to know about the groundbreaking app. We also talk about embracing and integrating new technologies, explore the real differences between content-driven and location-driven software, take on live streaming and the news, and much more.

Topics include:

  • The functionality and security of Plex
  • Keeping users interested by limiting growth
  • Integrating machine learning and AI capability resources
  • Ongoing app development plans
  • Why a distributed and remote workforce works better in the software world

Keith Valory has nearly two decades of experience in executive and founding member positions spanning several industries. Prior to Plex, Keith was COO of Bracket Computing where he was responsible for corporate strategy and all business operations, including finance, business development, legal, operations, human resources, and information technology.

Previously, Keith spent five years at Cisco in various executive positions including running strategy and operations for the $2B Security Group, where he was responsible for business acquisition planning and execution, go-to-market planning and strategy, program management, business operations, and acquisition integration. Keith was the Vice President of Corporate Development and General Counsel at IronPort Systems, Inc., which was acquired by Cisco for $830M. Keith was also an associate at Venture Law Group where he represented technology companies on venture financings, mergers and acquisitions, public offerings, licensing transactions, and regulatory compliance.

Learn more about Keith Valory:

In today’s episode, Joe Fullman (Vice President of Marketing at The Onion) explores the real role satire plays in social media and news reporting. During the conversation, Joe also shares his insights into audience engagement and media production, and shows us how to navigate a unique political climate while staying true to the integrity of our content.

Topics include:

  • How Americans consume media content (and how satire comes into play)
  • How different social media platforms impact audience engagement
  • The importance of presentation of content in a social media newsfeed
  • Top social media metrics that are most important and insightful

Joe Fullman heads marketing and audience development for Onion Inc., America’s Finest News Source. Joe came to Onion Inc. after a decade of working on CPG, Healthcare, Auto, and B2B clients at advertising agencies like Arnold, Starcom MediaVest Group, and GreaterThanOne. Joe was also one of the co-founders of Reunify, a Los Angeles based predictive analytics consultancy.

Over the course of almost a decade, Joe has built a base of knowledge across marketing, technology, and the media. He has produced content for TV (and he’s worked on a movie or two). Joe has also planned media campaigns across search, display, traditional media, email, direct mail, and shopper. He built channel strategies and content strategies that have won business for his agencies. Joe also co-founded and sold a start-up in the big data space. As Joe describes it, he finally has the job that he always dreamed about having in high school.

Learn more about Joe Fullman:

Today we’re speaking to Brian Ring (President at Ring Digital) about the real role social media plays in television and the new media landscape. During our conversation, Brian explores the dismal reality of Facebook’s television strategy, unveils the truth behind consumer viewing habits, and much more.

Topics include:

  • Is Twitter more important to TV than Facebook?
  • Live sports and DVR disruption within the TV industry
  • The inconvenience of apps; which is better?
  • Finding truth in TV consumer surveys
  • Why social media platforms are all weird in their own way

Brian Ring is President of Ring Digital, a digital services firm that specializes in product strategy, marketing, and sales for video and TV tech innovators. Brian has over 15 years of experience driving growth in the video technology market by using a mix of product development, content marketing, and business development skills. At Ericsson, Brian led the business case, product strategy and partnership development activities for the launch of the WatchPoint CMS, now the clear market leader in VOD content management for operators.

Brian has also hacked success as an innovator. In 2007 he helped DIRECTV build the first video-clip trivia games on Cisco’s DVR middleware. In 2010, CEO Hans Vestberg awarded Brian 1st prize in Ericsson’s innovation competition for an online EPG called SocialGuide.tv, and in 2013 he showcased a cloud clipping and graphics platform for monetizing live clips on Twitter.

Learn more about Brian Ring:

Today’s guest is George Jeng, the Vice President of Product at CogniK – a recommendation platform that helps media companies personalize content.

Topics include:

  • How to use social media trends to assess a topic’s popularity
  • The personalization and monetization of different platforms
  • Voice activation vs. messaging
  • Incorporating the Lean Startup process
  • How to improve on personalization
  • Demonstrating personalization through Vincent and chatbots

As the VP of Product for CogniK, George Jeng is responsible for delivering scalable enterprise grade technology solutions. CogniK has been an innovator in the recommendation space that works with brands like Nickelodeon, MTV, and France TV. George has built a career around designing great products to deliver intuitive user experiences for both consumer facing and internal business applications. George is an advocate of the Lean Startup process, and firm believer in designing better products through iterative testing.

Prior to CogniK, he was the Head of Optimization at Time Out Group, where he managed and executed the optimization and personalization roadmap for the Editorial, Advertising, and e-Commerce divisions of Time Out. George also started a side project known as Above the Fold, a single page news site that aggregates the top news displayed on the home pages on over 20 news outlets.

Learn more about George Jeng:

With nearly four decades of experience training emerging and experienced business people, David Bishop has developed unique neuroscience-based methodologies that are proven to turn obstacles into opportunities. During our conversation, David reveals how organizations need to rely on cultural shifts and attitudes of change to remain flexible in a volatile environment. He also talks about how neuroscience is starting to become part of the fabric of human and organizational performance, and what that means for leaders today.

Topics include:

  • Drag factors that hold companies and individuals back from success
  • The purpose and mission of the Third Space Thinking Center
  • Why employee engagement studies are the best mirror for any organization
  • The Five Skills: adaptability, cultural competency, empathy, intellectual curiosity, 360° thinking

David Bishop is the President of David Bishop Media, which is an advisory firm that serves the media industry and providing executive leadership development. Previously, David served as the successful and visionary President for not one, but two multi-billion dollar leading global media companies, Sony Pictures Home Entertainment and MGM Worldwide Home Entertainment. Working in the area of executive development, David has an amazing track record developing leaders in the entertainment space at companies like Netflix, Sony, Google, IMAX, and Amazon.

He also helped create and serves on the advisory board for the University of Southern California’s Third Space Thinking Center, which focuses on leadership development. He has also served as a board chair and board director of several high-potential startups and media industry groups where his strategic insight, analytical mindset, and knowledge of how to use technology as a game-changer have had a tremendous value. He is currently a director at Parrot Analytics and an advisory to 3PM Shield and has been inducted into Variety’s Home Entertainment Hall of Fame.

Learn more about David Bishop:

Murray Kohl currently oversees all sales initiatives and sales relationships for the New England Patriots, The New England Revolution, and Patriot Place. He created the blueprint for The PatriotPlayoff and Superbowl appearances and the Gillette Stadiums Grand Opening strategy, to name just two of the high profile initiatives he has masterminded. In todays show we gaiinsight into the sports marketing industry and discuss how new technologies are specifically affecting audience engagement. We also spend time discussing the current state — and future role — of social media platforms in sports media.

Topics include:

  • Football versus Soccer: Engaging different audiences
  • TV or Smartphones: How millennials are engaging in sports today
  • Is virtual reality technology really the next big thing?
  • Creating innovative partnerships with sponsors
  • The communal nature of the stadium experience

Murray Kohl is the Vice President of Sales for The Kraft Sports Group, having been promoted to his current position during the 2007 season. He has been called upon to advise Fortune 500 marketing executives on developing effective marketing and sales promotion platforms incorporating the Kraft family’s sports propertiesKohl graduated from Middlebury College with a degree in Economics, and also holds a Master’s in Sports Management from the University of Massachusetts at Amherst. 

Learn more about Murray Kohl: