Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises.
As CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy, Gabriella specializes in the promotion and marketing of world-class entertainment brands. Her clients include Amazon, FX Networks, National Geographic, NBCUniversal, Smithsonian Channel, Sundance TV, TNT and USA Network.
Over the last half decade, Gabriella has studied how the practices of these and other media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance.
Gabriella began her career in organizational and change management consulting for Price Waterhouse undertaking assignments for such clients as the Federal Reserve Bank of New York, TIAA-CREF and New York Life. She served several roles with the firm including Director of Resource Management and International Deployment for the company’s largest business unit. She was part of the team that facilitated the integration of PricewaterhouseCoopers, a network of firms spanning 157 countries and 756 locations, employing more than 208,100 people with combined revenues of over $15 billion.
Gabriella received her Masters from the London School of Economics and her undergraduate degree from Tufts University. She is a member of the Media Council of The Paley Center for Media, an Executive Member of PromaxBDA and serves on the Awards Committee for AICE. She made her directorial debut with the award-winning documentary “Books of Survival: The Art of John Eric Broaddus,” which was awarded a grant from the National Endowment of the Arts and showcased in screenings worldwide.