Gabriella Mirabelli is an authority on analyzing and forecasting Millennial and Generation Z/Digital Native media behaviors. She specializes in interpreting these behavioral patterns for executives at major media enterprises, along with providing practical steps they can take to adapt and thrive in the new environment.
As CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and strategic consultancy, Gabriella specializes in the marketing and promotion of world-class entertainment brands. Her clients include Amazon, FX Networks, National Geographic, NBCUniversal, Smithsonian Channel, TNT, PBS, and A+E Networks.
Over the last half decade, Gabriella has studied how the practices of these and other media brands intersect with the media consumption habits of millennials. Her most recent in-depth report The Young and the Brandless provides an in-depth look at the media consumption, content discovery habits and network brand recognition capabilities of young (18-26) adults. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance.
Gabriella began her career in organizational and change management consulting for Price Waterhouse undertaking assignments for such clients as the Federal Reserve Bank of New York, TIAA-CREF and New York Life. She served several roles with the firm including Director of Resource Management and International Deployment for the company’s largest business unit. She was part of the team that facilitated the global merger and integration of PricewaterhouseCoopers, a network of firms spanning 157 countries and 756 locations, employing more than 208,100 people with combined revenues of over $15 billion.
Gabriella received her Masters from the London School of Economics and her undergraduate degree from Tufts University. She is a member of the Media Council of The Paley Center for Media, an Executive Member of PromaxBDA and serves on the Awards Committee for AICE. Additionally she serves an advisor to Cinematcher and Filmmaking For Change, and is part of the Grand Jury for the NY Festivals Advertising Awards. She made her directorial debut with the award-winning documentary Books of Survival: The Art of John Eric Broaddus, which was awarded a grant from the National Endowment of the Arts and showcased in screenings worldwide.
Gabriella is also an established speaker and has given presentations at events and conferences including Videonomics Dana Point Summit, ScIQ, Streaming Media East, Streaming Media West, Future TV Advertising Forum, TVOT, Next TV Summit, PromaxBDA, and more.