As the VP of Marketing and Business Development at Brightcove, Mike Green develops winning marketing strategies for the media industry’s biggest video cloud service. In today’s episode, he breaks down what it really takes to create exceptional, user-focused client experiences. He also talks about adapting to changes in consumer behavior, takes us behind the scenes at Brightcove, shares his thoughts on ad blocking, and much more.

Topics include:

  • Creating a user-experience from the customer’s perspective
  • How consumer trends effect ad blocking (and why it matters)
  • The real impact of future technologies
  • How to leverage social media platforms
  • Challenges with duopoly in the industry today
  • The ad supported model and access to information

Mike Green is the Vice-president of Marketing and Business Development for Brightcove’s Media Business. Founded in 2004, Brightcove is the leading provider of cloud video services for delivering and monitoring video across connected devices. They believe in video’s unmatched power to educate, inspire, entertain, and communicate and help customers focus on using video to move their business in meaningful ways. Mike looks after how Brightcove communicates with their industry leading media customers, like Time Inc and Viacom. He is responsible for the overall marketing strategy and execution, including partnership initiatives, marketing communications, demand generation and field marketing in the Americas.

Learn more about Mike Green:

In today’s episode, AMC Network’s Tom Ziangas explores how media players can harness trends and data to create better growth strategies. During the course of our conversation, we reveal how to use research to grab the viewer’s attention, uncover the biggest shifts in monitoring social activity, talk about the relevance of the big screen, and much more.

Topics include:

  • The real role of Nielsen ratings in research and alternative metrics
  • Making data actionable through human interaction
  • Driving people to programs using existing programs as proxy
  • The gravitation of media to the big screen
  • Best practices for researchers in the industry

Tom Ziangas’ efforts help AMC Networks strategize future growth; develop market and brand positioning; establish each network effectively in national and local marketplaces for ad sales and distribution; build powerful programming and scheduling strategies; and build Nielsen ratings. A research industry veteran, he joined AMC Networks in 2009 from Nielsen Media Research, where he held various posts during his 19-year tenure.

As SVP of Nielsen Expanded Media Services, he helped clients assess the value of their brands and sponsorships by tracking TV viewership, advertiser spending, consumer behavior and attitudes and consumer loyalty/product purchasing. As the SVP Sales & Marketing at NHI, he spearheaded a number of key initiatives. He mapped out the C3 initiative, incorporating their client feedback to implement a solution that would reflect the most accurate measurement for cable data.

Tom also worked with cable clients to include HD feeds for Nielsen reporting and provided clients with diagnostics and reports to better understand the HD and digital viewing environment. Prior to Nielsen Media Research, Tom worked at The Family Channel as a manager of sales development. He worked with agencies and their advertisers and was responsible for all ratings estimates for the network.

Learn more about Tom Ziangas:

In today’s episode, award-winning marketer Meredith Conte reveals how media players and content creators can find new ways to reinvent broadcast marketing. We also explore how to reconcile different business models within entertainment, talk about what it really takes to engage multi-platform audiences, discuss Meredith’s role as Vice President of Marketing at TEGNA Media, and much more.

Topics include:

  • How to attract multi-platform audiences to local outlets
  • Engaging audiences before, during, and after content
  • Recognizing how and where the consumer spends their time
  • Leveraging local news providers
  • How to tackle visual clichés
  • The quest for original content and the power of authenticity

As Vice President of Marketing for TEGNA Media, Meredith Conte is responsible for growing multi-platform audiences across 46 local broadcast stations in 38 markets nationwide through strategic marketing and creative efforts. These efforts include overseeing the TEGNA Design Tank – the company’s in-house design agency. Meredith spearheads marketing and creative campaigns for division-wide rollouts of new products such as original programming launches, digital products and more.

Prior to joining TEGNA, Meredith was Director of Marketing for TLC, part of Discovery Communications Inc. She developed TLC’s promotional strategy behind shows like Say Yes to the Dress, All-American Muslim, Breaking Amish, and dozens more. She produced multiple award-winning campaigns including the network’s Royal Wedding stunt in New York City, the launch of Sarah Palin’s Alaska, and TLC’s wedding campaigns, which made the network the number one cable network for women 18-49 on Friday nights.

Learn more about Meredith Conte: