James Norman moved from his early career as a teenage entrepreneur in the automotive industry to one of the biggest forces in media. Now as the CEO of Pilotly, James helps content creators gain deeper consumer insights by harnessing the power of real-time feedback. Today he shows us how it’s done. James also shares more of his personal story, and reveals the pivotal role Pilotly plays in connecting content creators with global audiences.

Topics include:

  • Generating interest as a content creator and tech company
  • How to get new technology to market
  • Merging tech culture with entertainment culture
  • Being a minority in the tech industry and the influence of diversity

James Norman is a serial entrepreneur who built his first company at the age of 16, an aftermarket automotive e-commerce site called MJH Sound.com. While he previously may have been known as a visionary in automotive product planning, over the past 8 years he has become a thought leader in the media and entertainment industry, particularly in over-the-top media and consumer video consumption behaviors. In 2008, James founded Ubi Video, one of the first aggregators of all things streaming video. After Ubi was acquired by an MVPD, he moved on to develop GroupFlix, an a-la-carte streaming service. His latest venture is Pilotly, a consumer insights platform that enables content creators to get feedback from audiences at scale.

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Keith Valory is the CEO of Plex – a client server media player system and software suite that organizes users’ favorite content and streams it to all their devices. In today’s episode, Keith takes us behind the scenes at Plex, and reveals everything we need to know about the groundbreaking app. We also talk about embracing and integrating new technologies, explore the real differences between content-driven and location-driven software, take on live streaming and the news, and much more.

Topics include:

  • The functionality and security of Plex
  • Keeping users interested by limiting growth
  • Integrating machine learning and AI capability resources
  • Ongoing app development plans
  • Why a distributed and remote workforce works better in the software world

Keith Valory has nearly two decades of experience in executive and founding member positions spanning several industries. Prior to Plex, Keith was COO of Bracket Computing where he was responsible for corporate strategy and all business operations, including finance, business development, legal, operations, human resources, and information technology.

Previously, Keith spent five years at Cisco in various executive positions including running strategy and operations for the $2B Security Group, where he was responsible for business acquisition planning and execution, go-to-market planning and strategy, program management, business operations, and acquisition integration. Keith was the Vice President of Corporate Development and General Counsel at IronPort Systems, Inc., which was acquired by Cisco for $830M. Keith was also an associate at Venture Law Group where he represented technology companies on venture financings, mergers and acquisitions, public offerings, licensing transactions, and regulatory compliance.

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In today’s episode, Joe Fullman (Vice President of Marketing at The Onion) explores the real role satire plays in social media and news reporting. During the conversation, Joe also shares his insights into audience engagement and media production, and shows us how to navigate a unique political climate while staying true to the integrity of our content.

Topics include:

  • How Americans consume media content (and how satire comes into play)
  • How different social media platforms impact audience engagement
  • The importance of presentation of content in a social media newsfeed
  • Top social media metrics that are most important and insightful

Joe Fullman heads marketing and audience development for Onion Inc., America’s Finest News Source. Joe came to Onion Inc. after a decade of working on CPG, Healthcare, Auto, and B2B clients at advertising agencies like Arnold, Starcom MediaVest Group, and GreaterThanOne. Joe was also one of the co-founders of Reunify, a Los Angeles based predictive analytics consultancy.

Over the course of almost a decade, Joe has built a base of knowledge across marketing, technology, and the media. He has produced content for TV (and he’s worked on a movie or two). Joe has also planned media campaigns across search, display, traditional media, email, direct mail, and shopper. He built channel strategies and content strategies that have won business for his agencies. Joe also co-founded and sold a start-up in the big data space. As Joe describes it, he finally has the job that he always dreamed about having in high school.

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Today we’re speaking to Brian Ring (President at Ring Digital) about the real role social media plays in television and the new media landscape. During our conversation, Brian explores the dismal reality of Facebook’s television strategy, unveils the truth behind consumer viewing habits, and much more.

Topics include:

  • Is Twitter more important to TV than Facebook?
  • Live sports and DVR disruption within the TV industry
  • The inconvenience of apps; which is better?
  • Finding truth in TV consumer surveys
  • Why social media platforms are all weird in their own way

Brian Ring is President of Ring Digital, a digital services firm that specializes in product strategy, marketing, and sales for video and TV tech innovators. Brian has over 15 years of experience driving growth in the video technology market by using a mix of product development, content marketing, and business development skills. At Ericsson, Brian led the business case, product strategy and partnership development activities for the launch of the WatchPoint CMS, now the clear market leader in VOD content management for operators.

Brian has also hacked success as an innovator. In 2007 he helped DIRECTV build the first video-clip trivia games on Cisco’s DVR middleware. In 2010, CEO Hans Vestberg awarded Brian 1st prize in Ericsson’s innovation competition for an online EPG called SocialGuide.tv, and in 2013 he showcased a cloud clipping and graphics platform for monetizing live clips on Twitter.

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Today’s guest is George Jeng, the Vice President of Product at CogniK – a recommendation platform that helps media companies personalize content.

Topics include:

  • How to use social media trends to assess a topic’s popularity
  • The personalization and monetization of different platforms
  • Voice activation vs. messaging
  • Incorporating the Lean Startup process
  • How to improve on personalization
  • Demonstrating personalization through Vincent and chatbots

As the VP of Product for CogniK, George Jeng is responsible for delivering scalable enterprise grade technology solutions. CogniK has been an innovator in the recommendation space that works with brands like Nickelodeon, MTV, and France TV. George has built a career around designing great products to deliver intuitive user experiences for both consumer facing and internal business applications. George is an advocate of the Lean Startup process, and firm believer in designing better products through iterative testing.

Prior to CogniK, he was the Head of Optimization at Time Out Group, where he managed and executed the optimization and personalization roadmap for the Editorial, Advertising, and e-Commerce divisions of Time Out. George also started a side project known as Above the Fold, a single page news site that aggregates the top news displayed on the home pages on over 20 news outlets.

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