As a writer and journalist, Melissa Grego has been featured in The Hollywood Reporter, Variety, and Billboard. She is a frequent guest expert on CNN and MSNBC and was the first female Editor-in-Chief of Broadcasting & Cable. Now as the founder of Melinc, Melissa focuses on connecting and empowering people in the entertainment and tech communities through conferences and live events. Today she tells us how she does it. We also tackle tangible ways to promote diversity and stop gender inequality in digital media.

Topics include:

  • How to create a well-balanced conference
  • New ways of experiencing and discovering content
  • Booking big name guests
  • Why you shouldn’t fear open conversations on hot-button issues
  • What her background in journalism taught her about diversity

Melissa Grego is a Los Angeles-based journalist, writer, editor and conference producer with expertise in TV, media and entertainment and a keen interest in connecting and empowering professional women. She launched her conference and consulting company Melinc in 2015 and now owns and operates the premier off-the-record conference series for women of media, entertainment and tech, Keynotes & Cocktails, which she founded while at B&C. Melissa still contributes to B&C and its parent company NewBay Media as Executive Producer of Next TV Summit & Expo, a high-level, future-focused conference providing insights into the impact of new TV and video devices, delivery systems and consumer expectations in the digital era.

Melissa previously held top leadership positions at The Hollywood Reporter, where she led the integration of the print and digital editorial staffs as Editor of THR.com, and TelevisionWeek, where she launched her interview column Mel’s Diner. Before that, Melissa covered TV as a reporter for Variety. Earlier in her career she wrote for young women’s magazines including YM, Jump and All About You. Melissa was also a special correspondent for the nationally syndicated TV show Extra and hosted and produced video reports for THR.com and Billboard.com. A frequent public speaker, she’s lectured at UCLA and regularly moderates panels and Q&As with TV and media industry figures around the world.

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Today we’re talking to five-time bestselling author and trend curator Rohit Bhargava about the biggest trends in culture, media, and consumer behaviors. Rohit also shares insights from his latest book, Non-Obviousand reveals his five-step method to transforming leaders into intuitive predictors of the latest fashions in commerce and media. We also break down the best ways to capture new ideas, explore the insurgence of fierce femininity in entertainment, and much more.

Topics include:

  • The real definition of trend
  • What it means to be fickle with your ideas (and why it works)
  • The power of elegance and simplicity
  • Passive loyalty vs. active loyalty
  • Why cultural cues of an organization always come from the leadership

Rohit Bhargava has dedicated his career to helping brands and leaders become more influential and believable by embracing their humanity and personality. He is the author of five bestselling business books on wide ranging topics including business trends, and trust and believability. His books include Non-ObviousLikeonomics, and, Personality Not Included, which won the prestigious Gold Atticus Award.

Over the past 18 years, Rohit has advised hundreds of global brands as a former executive at two highly respected marketing agencies (Ogilvy and Leo Burnett) and has lived and worked in multiple countries, including Australia and the Philippines. Since leaving the corporate world to become an entrepreneur, Rohit has founded multiple companies including the Influential Marketing Group – an independent marketing + strategy consultancy, Ideapress Publishing – an independent publisher of business books and most recently, The Non-Obvious Company – a unique network of experts dedicated to helping pioneering leaders evolve and transform their business to succeed in the future.

Rohit is a two-time TEDx speaker and the writer of the “Influential Marketing Blog”, which was named one of the top 25 marketing blogs in the world by AdAge Magazine.

Learn more about Rohit Bhargava:

In this episode, I speak with Colin Price, EVP and Global Managing Partner at Heidrick & Struggles and author of Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility. Colin is a regular presenter on the topic on the integration of health and organizational performance, at prestigious conferences such as The World Economic Forum and The Harvard Roundtable Series. Today we talk about his latest ideas.

Topics include:

  • Strategies for sustaining organizational success
  • Improving your company’s metabolic rate
  • Aggression as a positive force

A recognized leading authority on organizational performance, Colin Price is an executive vice president and the global managing partner of the Leadership Consulting Practice based in Heidrick & Struggles’ London office.

Prior to joining Heidrick & Struggles, Colin served as chairman of Co Company, an organizational development consulting firm acquired by Heidrick & Struggles in 2015. He previously led the worldwide organization practice at McKinsey & Co. for many years.

Colin has consulted with many of the world’s largest organizations and published on important business challenges of organization health and performance for 25 years. His focus is on developing organizations that can align, execute, and renew better and quicker than competitors. His body of work around building organizational health, purpose, culture, leadership, and capabilities has defined this arena of study and practice.

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Wared Seger helped develop the world’s first platform for measuring the demand for television content. In today’s episode, Wared makes the case that while new technology can cause problems for mature industries, it can also be used to solve these same problems, when accompanied by the right mindset. We also discuss how different cultures and genders express their demand for content, along with the real meaning of popularity.

Topics include:

  • Content problems vs. discovery problems (and how to fix them)
  • The relationship between user experience and piracy
  • The future of niche programming

Wared Seger is the co-founder and CEO of Parrot Analytics, a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. A technology entrepreneur at heart, Wared has led Parrot Analytics’ vision and strategy since day one. He is responsible for all strategic facets of the company and has led the impressive growth of the company from inception to global expansion. Wared believes that society’s biggest advancements have come from an intersection of science, technology and entrepreneurship. He has an academic background in neuroscience, and had published the world’s first quantitative Master’s thesis on founder succession in technology companies.

Parrot Analytics captures a vast spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This, combined with an artificial intelligence platform, allows the company to provide unprecedented insights into geographic-specific audience demand for content. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

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Zach LeBeau is the CEO of SingularDTV – a blockchain studio that is paving the way for a new, decentralized, and worldwide entertainment industry. Today he tells us how he’s making it all happen. During the conversation, Zach reveals how the blockchain technology his studio has chosen to embrace will give everyone from indie artists to media giants more creative freedom, and take better control of their revenue, rights, and royalties.

Topics include:

  • Content discovery in a decentralized world
  • The connection between convenience and piracy
  • How decentralized methods can empower every part of your life
  • Keeping technology out of the wrong hands

Zach LeBeau is the CEO and co-founder of SingularDTV, a blockchain entertainment studio that launched its tokenized ecosystem in 2016, generating a crypto-community record of $7.5m in just 15 minutes. He is also the co-creator of the CODE, a revolutionary new type of decentralized business structure developed in association with Swiss crypto valley law firm, MME.

Growing into adulthood “on the road”, Zach became familiar with various international business structures and practices, finding a way to meld his artistic pursuits with his commercials ones. He wrote his first novel while solo sailing thousands of miles on the Caribbean Sea, produced critically acclaimed music with DJ Vajdai in London, Prague and Budapest, managed commercial properties for the Crystal Group of Companies in Ghana, and became an independent filmmaker and fashion designer when he returned to the US.

Learn more about Zach LeBeau:

 

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