Marcelino Alvarez has produced award-winning digital campaigns for some of the biggest companies in the world, including NikeCoca Cola and Virgin Atlantic. Now as the Founder and CEO of Uncorked Studioshe uses his talent for product design and development to drive social change and explore new relationships between the digital and physical worlds. In today’s episode, Marcelino takes us behind the scenes at Uncorked, and shares how the Nike Chalkbot inspired him to set the company in motion. He also talks about his incredible work with Incubate Cuba, and reveals how companies can use the Internet of Things to build honest and longstanding relationships with consumers.

Topics include:

  • Making everything come together to create a cohesive experience
  • Challenges in discoverability (and why we need to rethink influencer outreach programs)
  • Why context matters (especially for VR and AR)
  • The fine line between privacy and convenience

Marcelino J. Alvarez is Founder and CEO of Uncorked Studios, where his responsibilities include shaping the company’s vision and strategy, business development, and community outreach.

Prior to Uncorked, Marcelino served as Executive Interactive Producer at Wieden+Kennedy Portland, where he worked on Old Spice, Electronic Arts, Laika, and Nike. His work on the Nike Chalkbot illuminated new possibilities for how people interact with technology. The project was a rare opportunity to bridge the divide between digital, physical, brands and people. The quest for similar opportunities led to the founding of Uncorked Studios. Prior to Wieden+Kennedy, Marcelino was one of the first Integrated Interactive Producers at Crispin Porter + Bogusky in Miami. Marcelino attended Duke University, where he earned his Bachelor of Arts in International Relations and a received a certificate in Film & Video Production.

Learn more about Marcelino Alvarez:

 

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As the Co-Founder of Innovation BoundCosta Michailidis has helped everyone from Fortune 500 companies to the top minds at NASA unlock their creativity in ways that lead to exponential breakthroughs. In today’s episode, Costa reveals why true innovation can only come from harnessing our courage and reclaiming our childlike sense of wonder. He also talks about his work at Innovation Bound, and adds a new twist to what we know about the relationship between creativity and technology.

Topics include:

  • How to live in a curious state of mind
  • What it means to unlearn (and why you should do it)
  • The fine line between courage and insanity
  • What “brainstorming” really means
  • Lessons on passion from the Wright Brothers

In today’s disruptive business environment, Costa Michailidis’ fluency in creative thinking and adaptive execution makes him indispensable to innovation projects. He has organized innovation tournaments inside of Fortune 500s, guided NASA’s astrobiology roadmap creation, worked on life science education reform, and contributed to many other projects in science and business. Costa made his first appearance at TEDx at the United Nations in New York in 2013, and continues to speak at conferences and companies on creativity, innovation, and entrepreneurship, in order to nurture the type of courage and curiosity that accelerate innovation and drive progress.

Costa has been finding ways to challenge himself and learn ever since he discarded the instructions of his first Lego set and put his imagination to the test. He has been a construction worker, building playgrounds and homes one brick at a time, as well as a web developer, an athlete, a coach, a writer, a professional storyteller (yes, that’s a real job), and a local president with an international NGO. Costa’s ability to innovate is predicated on his love for connecting with people and the joy he takes in building a deep understanding of a challenge within the context of a unique local reality.

Learn more about Costa Michailidis:

 

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Mark Lee and Yaekyum Lee are the growth team at SendBird – a groundbreaking startup that provides chat and messaging API for mobile apps and web services. Today they reveal how their technology is revolutionizing messaging services, and how everyone from sports giants to gaming systems to entertainment companies can use it to have meaningful, real-time conversations with audiences. In doing so, they reveal what communication will look like over the next few years.

Topics include:

  • Whether or not messaging is the future of social media
  • The real impact of engagement (and what it means for retention)
  • Improving the quality of conversation
  • Moderating trolling and anti-social behaviors

As Head of Growth for SendBird, Mark Lee oversees acquisition of mid-market and enterprise customers, developing global scale partnerships, and building a corporate strategy for SendBird’s global expansion. Mark recently participated in the Slush 100 Pitching Competition, where SendBird was one of the final four companies. 

Before joining the growth team at SendBird, Yaekyum Lee was an analyst at such companies as GMO and Rothschild. He was also Content & Growth Manager at MangoPlate, a Korean restaurant recommendation app somewhat similar to Yelp that raised over 6 million in funding last year. 

Learn more about Mark Lee:

Learn more about Yaekyum Lee:

 

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Today we’re talking to esteemed entertainment marketer and PromaxBDA President and CEO Steve Kazanjian about consumer behavior, content, and all things social media. During the course of our conversation, Steve reveals why data is the foundation of every creative enterprise, uncovers the secret to striking it big in the world of social, and explores why brands will need to harness the power of specificity if they want to survive in the new media landscape.

Topics include:

  • Why you need to look into your consumers’ preexisting behaviors
  • Creating an ease of access to content
  • The real difference between content and marketing
  • Defining value based on your relationship with consumers
  • What it means to be a branded house (and why it’s important)

Steve Kazanjian is President and CEO of PromaxBDA, the global industry association representing more than 10,000 companies and individuals engaged in the marketing of television and video content on all platforms. He is responsible for overseeing all operations and growth for the organization, which draws members from more than 65 countries and is the leading global resource for education, community, creative inspiration and career development for its members.

Before joining PromaxBDA, Steve spent many years as a brand and marketing executive with an entrepreneurial spirit, building boutique design studios, shaping entertainment brands and launching top-tier network packages globally. He served as vice president of global creative for MWV, a Fortune 500 leader in consumer packaging with revenue in excess of $5 billion. Before joining MWV, Steve was co-managing director and SVP creative & strategy at DZN, a theatrical and television entertainment marketing agency.

His cross-category work has earned him numerous industry awards and recognition, including two Emmy® Awards for Title Design, Innovator of the Year Award, multiple PromaxBDA awards and ADA, Telly and CTAM awards. In addition, he sat on the Title Design Committee for the Emmy® Awards for two years and has been an adjunct professor for Otis College of Art and Design in Los Angeles. In the past, he served as Chairman of the Broadcast Design Association and Vice Chairman of Promax.

Learn more about Steve Kazanjian:

 

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