Today we’re talking to Jonathan Hurd (Director at Altman Vilandrie) about his eye-opening research into consumer consumption habits and paid television services. During the course of our conversation, Jonathan reveals how cable networks can use data to raise consumer awareness, create superior program packages, and build stronger relationships (and loyalty) with subscribers. 

Topics include:

  • The real relevance of network brands
  • What consumer behavior really looks like in the sharing economy
  • The new challenges of creating paid services
  • Why subscriber awareness is a big issue (and how to fix it)

Jonathan Hurd has more than twenty years of consulting and industry experience in communications services and equipment, publishing, software, and consumer electronics. Jonathan’s areas of expertise include corporate strategy, product innovation, marketing management, customer segmentation, pricing strategy, and new business planning and development. His recent projects include a wide range of engagements spanning topics such as product bundle optimization, sales compensation strategy, online advertising optimization, connected TV strategy, “over-the-top” video platforms, acquisition analysis, distribution strategy, new product development and implementation, and corporate investment opportunity identification and prioritization.

He is frequently quoted in publications such as Light Reading and Fierce Markets, and often speaks at industry conferences such as the International Consumer Electronics Show (CES), Digital Hollywood, NAB, Streaming Media, and TelcoTV. Jonathan has authored and published articles on topics including customer and channel segmentation, online content strategy, the future of video services, and partnership strategy.

Learn more about Jonathan Hurd:

 

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Jason Thibeault a critically acclaimed author, sought-after keynote speaker, and strategist for heavy hitters Limelight Networks and Streaming Video AllianceAt the heart of all his success lays a common thread collaboration. On today’s episode, Jason explores with us why everyone from niche brands to major corporations are still struggling to create a single, cohesive experience for consumers. He also discusses how companies of the future will use digital technology to enhance the most essential core of their brands.

Topics include:

  • What it means to be an innovative follower (and how to become one)
  • Creating an omni-channel marketing strategy
  • How niche players can innovate their content
  • Where digital natives have a leg up on everyone else
  • The relationship between content discovery and piracy

Jason Thibeault has spent the last 15 years of his career in the technology industry either building innovative new offerings or helping some of the world’s biggest companies figure out digital. His blog, [RE]Think Everything, attracts thousands of visitors a month where he pontificates on the impact of digital technologies on society, culture, business, and humanity. When he’s not writing, you can often find him on-stage speaking around the world on a variety of topics related to the impact of digital. In between speaking,  writingsocial networking, Jason spends time with his wife and four kids on the boat, at the ice rink, or in the gym.

Learn more about Jason Thibeault:

 

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In today’s episode, Financial Times Global Media Editor Matthew Garrahan reveals what it takes for publishers, journalists and traditional media brands to thrive in the digital landscapeMatthew also weighs in on Facebook’s fake news epidemic, questions whether or not algorithms belong in journalism, and talks about creating compelling, sharable and meaningful content that will transcend industries. 

Topics include:

  • Why you need more than a brand and cool programming to succeed
  • Shifting from print to digital in a meaningful way
  • Why the real money still lies in TV
  • How to define television 
  • Why publishers need to create nonintrusive ad experiences for their readers

As Global Media Editor for the Financial TimesMatthew Garrahan oversees coverage of media, marketing and entertainment. He was previously the FT’s Los Angeles correspondent, covering Hollywood, digital media and West Coast business and politics.

Learn more about Matthew Garrahan:

 

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As a global media investor and advisor, Bruce Tuchman has helped transform US media brands AMC, MGM, MTV and Nickelodeon into international powerhouses. Today we explore the economic models that could help traditional media players keep up with their digital competitors. Bruce also reveals why the global audience is more important than ever before, talks about the future of content and engagement, and explains why we can never substitute data for the creative instinct.

Topics include:

  • Why (and how) entertainment companies should go global
  • How niche markets can keep up, create content and get discovered
  • The parallels between the magazine business and digital media
  • Improving the ways we measure data
  • Why piracy is here to stay (and what we can learn from its data)

Bruce Tuchman has a wide range of experience developing and managing global media, entertainment, and brand-driven businesses. Currently, Bruce is utilizing that experience as a media investor, advisor, and entrepreneur, exploring the new distribution and business models that will set the pace for the industry in the future. When he’s not focused on the global media business, Bruce dedicates his time to institutions and organizations that are doing exceptional work. Bruce is Chairman of the Americas Fund for the London School of Economics, and Chairman of the National Council of the University of Michigan Musical Society, one of the nation’s oldest arts performance organizations and a winner of the National Medal of Arts awarded by President Obama. He is also a member of the Executive Committee and the Board of Directors at the International Academy of Television Arts & Sciences.

Learn more about Bruce Tuchman:

 

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