Today we’re talking to Jake Katz (VP of Audience Insights and Strategy for REVOLT TV) about what it takes to launch a television channel in the social media age. During the course of our conversation, Jake shares the secrets to carving out a compelling brand personality and shows us how to build authentic connections with younger audiences. He also reveals why taking risks and having an irreverent point of view are strategies that every 21st Century media entity should embrace.

Topics Include:

  • How American households have changed (and what that means for advertisers)
  • Measuring success through social influence instead of numbers
  • Driving social by having a presence on TV
  • How to connect with the Gen Z audience

Having a career in Millennial and Gen Z insights-based media strategy – from MTV to NBCUniversal, Ypulse, and helping launch Sean “Diddy” Combs’ REVOLT TV – Jake Katz’ experience sits at the intersection of next-gen media creators and next-gen marketing principles. Jake has shared his expertise with companies including Hilton, Nintendo, McDonald’s, and Kraft Foods, among others.

Learn more about Jake Katz:


itunes-icon Jake Katz: Launching a Social Brand

Creative strategist and sound engineer Thiago Rangel Pinto believes that music has the advantage over every other art form and not for the reasons you think. On this episode we go deep into the bizarre relationship between music and Millennials, talk about how platforms like Spotify and Netflix can adapt in an era of continual change, and dive into why social media is the new reality for musical artists.

Topics Include:

  • How (and why) artists fight for time, money and attention in every industry
  • Creating a dynamic user experience
  • Passive consumption vs. active consumption
  • The biggest shifts in how people use and consume music

Thiago Rangel Pinto is Head of Strategy and Research at Loop Reclame. He is an audio engineer who is passionate about the crossroads of media, technology and behavior. He dedicates his career to understanding the past and present of the media and entertainment industries in hope of building a brighter future for music and its artists, fans and companies.

Learn more about Thiago Rangel Pinto:


itunes-icon Thiago Rangel Pinto: The Next Phase of the Digital Music Revolution

As evidenced by his early adoption of what is now called the digital economy, Jerry Michalski has proven his usual insight into the interplay between human beings and technology time and again. Recently he has dedicated himself to using his uncanny ability to help organizations work together to build a future economy based on relationships and trust. Today he talks about his mission to put humanity back into consumerism, and explores the techno-social revolution that’s happening all over the world. Jerry also talks about the dangers of replacing community with entertainment, and reveals how media companies can recover the trust of their audiences.

Topics Include:

  • The relationship economy (and how it affects big business)
  • Why we’re living in the stalker’s landscape
  • How we’re being entertained to death
  • The Fourth Industrial Revolution and its role in civil unrest

Jerry Michalski is the founder of REX, the Relationship Economy eXpedition, a private, collaborative inquiry into the next economy. More broadly, he is a pattern finder, lateral thinker, Gladwellian connector, facilitator and explorer of the interactions between technology, society and business. From 1987 to 1998, Jerry was a technology analyst, first at New Science Associates, then as Managing Editor of Esther Dyson’s monthly tech newsletter Release 1.0, as well as co-host of her annual conference, PC Forum. He was fortunate to be on duty when the Internet showed up.

Jerry works with companies such as Best Buy and Havas Media as well as non-profits such as EDF and the Institute for the Future. He’s been widely quoted in the major media and greatly enjoys public speaking. He also acts as a technology advisor to startups, ranging from Twine and CoTweet (acquired by ExactTarget) to EvernoteTheBrainSocialtext and Seedwiki. During the dot-boom days, Jerry was an advisor to eGroups (now YahooGroups) and Pyra (now Blogger, part of Google).

Learn more about Jerry Michalski:


itunes-icon Jerry Michalski: Bringing Humanity Back To Consumerism

Mike Sheehan started shaking things up at the Boston Globe the moment he stepped in as CEO…and we haven’t seen anything yet. In addition to unveiling the big plans he has in store for the famous publication, Mike sheds light on what lies ahead for both traditional and digital publishers and how that impacts media producers in every industry.

Topics Include:

  • The future of digital revenue
  • How to get subscribers in a world of free content
  • Newspapers and community
  • His thoughts on the film Spotlight and how it affected the Globe’s reputation
  • Ad blockers, engagement, and chasing Millennials

Prior to The Boston Globe, Michael Sheehan was the Chairman, CEO, President, and Chief Creative Officer at advertising giant Hill Holliday. He currently serves on the Board of Directors for ChoiceStream, and is an Advisor for Ditto Labs, Visible Measures and RockTech.

Learn more about Michael Sheehan:


itunes-icon Michael Sheehan: The Boston Globe’s CEO On The Future Of Publishing